What's in a name?

We thought that this would be the week that the squeezer would ship to the customers that have been long waiting. With one thing or another not going quite right, I am now doubting that thought. It is close however. We are assembling in quantity.

I realized we still needed to design a label for the front of the box. With that came the 'name' discussion. What are we going to call it. Hydro-Pneumatic Riveting System seems too long. HPRS is good for short, but meaningless to someone unfamiliar with the first term... My sister Jensie, threw out the term 'The Squeeze Box'. It stuck, and along with the 'Main Squeeze' and the 'Geezer Squeezer', 'The Squeeze Box' will soon become another Cleaveland Tool staple.
-Mike